Filed under: Company News , Technology , Columns , People , Earnings , Wal-Mart Stores , Target Corp. , Amazon.com, Inc. EBay ( EBAY ) is a Web pioneer, having built a multi-billion dollar business out of allowing people to essentially put garage sales on the Internet. That simple idea led to fast growth more than a decade ago and helped define what was possible online for others companies that followed. The company’s IPO in 1998 turned founder Pierre Omidyar and eBay President Jeffrey Skoll into instant billionaires. Fast-forward to 2009 and the 1990s Internet darling is steering through turbulence. The company seems to be want to be more an online retailer and less an online auction site. If it makes such a move, if will have to fight online retailers such as Amazon.com ( AMZN ) and Zappos and their impeccable customer service. It will also have to take on formidable brick-and-mortar retailers like WalMart ( WMT ) and Target ( TGT ) which are focusing more on online sales. Why does eBay want to join a battle it’s not likely to win? Continue reading Massucci’s Take: EBay’s plan to be more retailer than auctioneer is one risky bid Massucci’s Take: EBay’s plan to be more retailer than auctioneer is one risky bid originally appeared on DailyFinance on Sun, 15 Nov 2009 14:00:00 EST. Please see our terms for use of feeds . Permalink | Email this | Comments

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Massucci’s Take: EBay’s plan to be more retailer than auctioneer is one risky bid

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