Using sex in advertising is a tried and true way to sell a product. But one company is betting that fear may be just as effective. Broadview Security (formerly branded as Brinks Home Security) has been airing ads that feature a series of scenarios that play on women’s darkest fears. Continue reading Why Broadview Security Keeps Making Ads That Scare the Hell Out of Us Why Broadview Security Keeps Making Ads That Scare the Hell Out of Us originally appeared on DailyFinance on Wed, 24 Feb 2010 14:00:00. Filed Under: Company News , Media , Tyco International Permalink | Tweet this! | Comments

Original post: 
Why Broadview Security Keeps Making Ads That Scare the Hell Out of Us

You’d think that infecting a cancer patient with a virus would be the last thing a doctor would want to do. But what if it was a virus that attacks and kills cancer cells? That’s exactly the premise that led to the founding of Oncolytics Biotech ( ONCY ), a Calgary-based biotechnology company. It’s about to begin Phase 3 trials that could pave the way for a marketable cancer treatment based on this technology in two years, says CEO Dr. Brad Thompson (pictured) in an interview with DailyFinance . Continue reading Harmless Virus Could Be an Answer to Cancer Harmless Virus Could Be an Answer to Cancer originally appeared on DailyFinance on Sat, 06 Feb 2010 11:00:00. Filed Under: Technology , Healthcare Permalink | Tweet this! | Comments

Go here to see the original: 
Harmless Virus Could Be an Answer to Cancer

It’s likely that Girl Scout founder Juliette Gordon Low would approve of her organization’s recent plunge into viral marketing. After all, Low used the then-newfangled telephone almost a century ago to declare her intention to start the Girl Scouts to a friend. Continue reading Girl Scouts Launch Viral Marketing Campaign on YouTube to Sell Cookies Girl Scouts Launch Viral Marketing Campaign on YouTube to Sell Cookies originally appeared on DailyFinance on Sat, 06 Feb 2010 11:00:00. Filed Under: Economy , People , Media Permalink | Tweet this! | Comments

More here: 
Girl Scouts Launch Viral Marketing Campaign on YouTube to Sell Cookies

How’s this for getting too big for your britches? The lovable talking baby featured in ads from E*Trade Financial ( ETFC ), who has more than 12,000 fans on Facebook and 3,000 followers on Twitter , has literally outgrown his position and will be replaced by a new baby in ads that debut this weekend. Continue reading E*Trade Ads Deliver a Bouncing New Talking Baby E*Trade Ads Deliver a Bouncing New Talking Baby originally appeared on DailyFinance on Fri, 15 Jan 2010 14:06:00. Filed Under: Company News , Media Permalink | Tweet this! | Comments

Go here to see the original:
E*Trade Ads Deliver a Bouncing New Talking Baby

With the start of a new year comes resolutions from millions of Americans to lose weight, a Sisyphean task that has kept Weight Watchers and Slim-Fast in business for decades. Now, Taco Bell, the fast-food restaurant owned by Yum! Brands ( YUM ), has jumped into the fray with a marketing plan that’s remarkably similar to Subway’s decade-old Jared campaign. Continue reading Can Taco Bell Succeed With its Copycat Fast-Food Diet? Can Taco Bell Succeed With its Copycat Fast-Food Diet? originally appeared on DailyFinance on Fri, 08 Jan 2010 12:15:00. Filed Under: Company News , Media Permalink | Tweet this! | Comments

Read more here:
Can Taco Bell Succeed With its Copycat Fast-Food Diet?

Most people had never heard of clothier Weatherproof Garment until recently when the company posted a billboard in Times Square featuring an AP photo of President Obama wearing one of its jackets as he strolls along the Great Wall of China. The billboard was a huge boost to Weatherproof’s brand, but did little to boost the company’s image with the White House. Continue reading Why Unapproved Obama Ads Are Worth the Risk For Weatherproof, PETA Why Unapproved Obama Ads Are Worth the Risk For Weatherproof, PETA originally appeared on DailyFinance on Sat, 09 Jan 2010 10:00:00. Filed Under: Company News , People , Media Permalink | Tweet this! | Comments

Read the original here: 
Why Unapproved Obama Ads Are Worth the Risk For Weatherproof, PETA

Filed under: Company News , Media , Pepsico File this under “stupid sex ads.” While it’s true that sex sells — and has for more than a century — a rash of recent ads from top marketers has proven there are exceptions to that rule. Take this TV commercial from Hall’s Refresh, a sugar-free candy “with advanced moisture lotion.” The ad carries a theme that’s popping up on a number of TV shows, from ABC’s Cougar Town to Fox’s Glee : older woman hitting on a younger man (remember the teenage Puck’s pool-cleaning service in Glee ?). In the Hall’s ad, a harried looking mom, helping her son move into his new dorm, is kindly offered a Hall’s Refresh by his roommate. What happens next verges into “what were they thinking?” territory. The teen- and the middle-aged mom gaze at each other, mouths wetly moving from side to side as they masticate. “I wonder if she likes it,” the roommate thinks in a suggestive voice-over. Sure, it’s debatable whether Cougar Town’s depiction of that dynamic is pathetic or empowering , but the Hall’s ad plays squarely to creepy. Continue reading When sex doesn’t sell: Slew of bad ads backfire in the blogosphere When sex doesn’t sell: Slew of bad ads backfire in the blogosphere originally appeared on DailyFinance on Wed, 02 Dec 2009 14:30:00 EST. Please see our terms for use of feeds . Read | Permalink | Email this | Comments

Here is the original:
When sex doesn’t sell: Slew of bad ads backfire in the blogosphere

Filed under: Company News , Media , News Corp. If cable news was like high school, Glenn Beck would be voted “Most Polarizing.” He’s despised by liberals and beloved by conservatives (and anyone who loves weepy men) . But like that high school geek who astounded the more popular kids when he went on to make a fortune, Beck has shocked onlookers by managing to cement his role in the Fox News line-up even though he caused many of the show’s top advertisers to flee. His offense: describing President Obama as “racist.” On a broadcast of Fox & Friends in July, Beck interjected during a discussion of the Professor Henry Louis Gates Jr. affair to add this about Obama: “I’m not saying he doesn’t like white people, I’m saying he has a problem. This guy is, I believe, a racist.” The result? Major advertisers fled his show , including top-end marketers such as Mercedes-Benz USA and Infiniti, according to Gawker. Continue reading Why the loss of big-name advertisers doesn’t matter to Glenn Beck Why the loss of big-name advertisers doesn’t matter to Glenn Beck originally appeared on DailyFinance on Mon, 30 Nov 2009 19:00:00 EST. Please see our terms for use of feeds . Read | Permalink | Email this | Comments

Here is the original:
Why the loss of big-name advertisers doesn’t matter to Glenn Beck

Filed under: Company News It is worth remembering that there was a time not too long ago when most large newspapers and news services got their stories about the federal government directly from their own Washington, D.C., bureaus. Some had bureaus in New York, London and elsewhere. But the era of the foreign correspondent began to end years ago. The era of the national corespondent is ending now. The Washington Post announced Tuesday that it would shutter its last three bureaus outside its home market; New York, Chicago and Los Angeles will no longer be beats for Post writers. Continue reading Washington Post to close N.Y., L.A. and Chicago bureaus Washington Post to close N.Y., L.A. and Chicago bureaus originally appeared on DailyFinance on Wed, 25 Nov 2009 12:00:00 EST. Please see our terms for use of feeds . Permalink | Email this | Comments

The rest is here:
Washington Post to close N.Y., L.A. and Chicago bureaus

Filed under: Media The good news: Magazine ad pages are actually up in the fourth quarter for the first time in a dog’s age. The bad news: Metropolitan Home won’t be around to enjoy it. Hachette Filipacchi Media just announced that it’s shutting down the shelter title following publication of its December issue, choosing to focus its limited resources on Elle Decor , its last remaining home-design magazine. A company spokeswoman says 13 editorial staffers have been let go, including editor-in-chief Donna Warner, along with a yet-to-be-determined number of business-side employees. Shelter publications have been hit especially hard by the advertising downturn of the past couple years — not surprisingly, considering that the recession was precipitated by the collapse of the housing bubble. Preceding Met Home into extinction were Home , another Hachette Filipacchi title, Conde Nast’s Domino and House & Garden , and Hearst’s O at Home , a spinoff of O, The Oprah Magazine . Continue reading Metropolitan Home magazine becomes latest recession victim Metropolitan Home magazine becomes latest recession victim originally appeared on DailyFinance on Mon, 09 Nov 2009 12:50:00 EST. Please see our terms for use of feeds . Permalink | Email this | Comments

Read more:
Metropolitan Home magazine becomes latest recession victim